Banyan Tree Group Extends Multi-brand Presence In Indonesia As Part of Its Strategic Expansion
Banyan Tree Group extends its multi-brand presence in Indonesia as part of its regional expansion strategy. With Indonesia being an important market of growth, the Group is set to open more hotels in exciting destinations of unspoilt nature and cultural sights within the beautiful country.
Indonesia is a growing powerhouse in Southeast Asia with a strong emerging middle-class and the fourth populous country in the world. As an archipelago with over 17, 000 islands, rich in nature and diversity of culture, it has tremendous tourism potential for overseas and domestic markets. The country’s social economy, growing in its engagement with impact and sustainable development and business, is in alignment with the Group’s expansion plan and founding ethos of embracing the environment and empowering the community.
Up in the pipeline, the Group has a total of five new hotels comprising Banyan Tree Nipah, Lombok, Angsana Saranam, Bali and the Group’s upcoming new brand extension Banyan Tree Escape with potentially three hideaway resorts in the pipeline, in the provinces of Bali, West Nusa Tenggara and North Sumatra.
Set to open in Q2 2021, Angsana Saranam, Bali is a 82-key wellbeing resort that will highlight Angsana’s unique wellbeing proposition of cultivating joy and memorable connections for families and wellness travellers. It will feature an Angsana Spa and wellbeing facilities with a multifunctional Activity Centre, Movement Space and Vitality Pool for hydrotherapy and aqua activities. An organic farm will also feature harvest-to-dish activities.
Banyan Tree Nipah, Lombok is a 72-key luxury beach resort featuring suites and villas with infinity pools and a hilltop oceanfront lobby. Its three exquisite dining venues, comprising the all-day restaurant, Lobby Lounge and Beach Shack, are framed by views of the sea, Mount Agung and the sunset. Scheduled to open in 2022, it will include the Banyan Tree Spa with wellness suites and hydrothermal facilities – a first in Lombok, and a Beachfront Multi-Event Space.
With the post-Covid quest for increased emphasis on wellbeing and sustainability, along with pent-up travel adventure in awe-inspiring locations, consumers will seek a deeper dive into experiences for transformation within and without. Banyan Tree Escape, the Group’s new brand extension, is the culmination of decades of hospitality experience.
The Group’s first Banyan Tree Escape will debut in the heart of Ubud, Bali in Q2 2021, featuring its signature “no walls, no doors” experience concept. Distinct indoor-outdoor living offers a sanctuary for urban detox, self-introspection and emotional awareness in privacy. Reinventing the basics of food, sleep and in-resort interaction, the brand aims to bring travellers on a rewilding renewal through immersion in nature. Further destinations include a private island and tropical rainforests in Lombok and North Sumatra.
Additionally, the Group is in active discussions to open more Cassia properties, following its first Cassia Bintan in Indonesia, and Dhawa hotels in the government-identified ‘super-priority destinations’ of Borobudur at Central Java, Labuan Bajo at East Nusa Tenggara, Mandalika in West Nusa Tenggara, Lake Toba in North Sumatra, Likupang in North Sulawesi and Bangka Belitung.
Mr Ho Kwon Ping, Executive Chairman of Banyan Tree Holdings said, “We are more than confident in the enormous potential of the Indonesian market and are directing our business development plans accordingly. A few years ago we made the strategic shift to a design-driven, multi-branded portfolio, differentiated by our brand DNA of wellbeing and sustainability; our pipeline in Indonesia is one example that shows this is paying off.”