19 Aug 2020

The Front Row, Singapore’s Definitive Virtual Fashion Festival: 20 – 29 August 2020 (Online)

The Front Row, Singapore’s Definitive Virtual Fashion Festival: 20 – 29 August 2020 (Online)

Take your seat at The Front Row, Singapore’s definitive virtual fashion festival, that is set to kick-off from 20 to 29 August 2020. Presenting an exciting line-up of virtual fashion shows, style presentations as well as interactive workshops and gallery tours via www.thefrontrow.style, this inaugural 10-day festival that aims to run twice a year is fashionably supported by Enterprise Singapore (ESG) under the Enterprise Development Grant (EDG).

Embracing the new norm for the fashion and retail industry, The Front Row is a free-to-view, inclusive, season-less fashion initiative that allows every person to be in the most-coveted seat at a fashion show or event, but in the comfort of their own space, be it at home or the office.

Special guests include Next in Fashion winner Minju Kim, Singapore-born, Melbourne-based designer Jude Ng, as well as Carven Ong, the Malaysian designer behind the iconic wedding look in Crazy Rich Asians.

The festival will allow consumers to “see now, buy now” at the click of their mouse after the show and there will also be backstage access, interactive workshops and talks, and post-show tête-à-tête with the designers to share about their collection, trends, and the industry at large.